// DOCUMENTATION

PulseCast is a decentralized content monetization platform built on the Base blockchain. It enables creators to launch their own ERC-20 tokens, publish content, and monetize their audience through token-gated access and community engagement.

The platform is designed to address fundamental issues in the creator economy: high platform fees, lack of ownership, algorithmic suppression, and limited monetization options. PulseCast provides creators with direct ownership of their audience relationships through blockchain technology.

Core Principles

• Creator Ownership: You own your token, your content, and your audience relationships.
• Fair Economics: 90% of all revenue goes directly to creators.
• Transparency: All transactions are recorded on the Base blockchain.
• Community First: Tools designed to build and reward loyal communities.

Supported Networks

PulseCast operates exclusively on Base, a secure, low-cost, Ethereum Layer 2 blockchain built by Coinbase. This ensures fast transactions, minimal gas fees, and seamless integration with the broader Ethereum ecosystem.

Requirements

To use PulseCast, you will need:

• A Web3 wallet (MetaMask, Coinbase Wallet, or any WalletConnect-compatible wallet)
• ETH on Base network for gas fees
• A valid username (alphanumeric, 3-20 characters)

Connecting Your Wallet

1. Click the "Connect Wallet" button on the homepage or navigation bar.
2. Select your preferred wallet provider from the available options.
3. Approve the connection request in your wallet.
4. If this is your first time, you will be prompted to create a username.
5. Once connected, you can access your dashboard and begin creating content.

Setting Up Your Profile

After connecting your wallet, navigate to your profile settings to customize your public presence:

• Display Name: Your public name shown across the platform.
• Avatar: Upload a profile image (recommended: 400x400px).
• Bio: A brief description of yourself or your content.

A "Pulse" is your tokenized publication on PulseCast. Each Pulse includes its own ERC-20 token, content feed, and community. You can create multiple Pulses for different topics or audiences.

Step-by-Step Creation Process

1. Navigate to the Studio from your dashboard.
2. Click "Create New Pulse" to begin the setup wizard.
3. Enter your Pulse details:
   • Name: The title of your publication.
   • Slug: URL-friendly identifier (e.g., "my-trading-signals").
   • Description: Brief summary of your content focus.
   • Category: Select from Blog, Music, Design, Trading, or Other.
   • Banner: Cover image for your Pulse (recommended: 1200x400px).
4. Configure your token:
   • Ticker: 2-10 uppercase characters (e.g., "ALPHA").
5. Configure airdrop settings (optional but recommended).
6. Review all settings and confirm the transaction in your wallet.
7. Wait for blockchain confirmation (typically 2-10 seconds on Base).

Categories Explained

Each Pulse has its own ERC-20 token deployed on Base. These tokens serve as the currency for accessing paid content and represent community membership.

Token Distribution

When you create a Pulse, the token supply is distributed as follows:

• Creator Allocation: Tokens reserved for the creator.
• Liquidity Pool: Tokens paired with ETH for trading.
• Airdrop Pool: Tokens allocated for community distribution.

Revenue Model

PulseCast operates on a transparent revenue-sharing model:

• 90% of all paid content revenue goes to the creator.
• 10% goes to the platform for maintenance and development.

Trading

Pulse tokens can be traded on decentralized exchanges. Each token is automatically listed with a liquidity pool on Uniswap. Users can buy tokens to access paid content or as a way to support their favorite creators.

The content editor provides a rich set of tools for creating engaging posts across all content categories.

Editor Features

• Rich Text Formatting: Headers, bold, italic, lists, quotes, and more.
• Image Upload: Embed images directly in your content.
• Code Blocks: Syntax-highlighted code snippets.
• Embeds: YouTube videos, tweets, and other media.

Post Settings

• Title: The headline of your post.
• Slug: URL-friendly identifier for the post.
• Published Status: Draft or Published.
• Paid Access: Make content free or token-gated.

Best Practices

• Use clear, descriptive titles that communicate the value of your content.
• Include visual elements to break up long-form text.
• Save drafts frequently to avoid losing work.
• Preview your post before publishing to check formatting.

Token-gated content allows you to monetize your work by requiring readers to pay with your Pulse token to access specific posts.

Setting Up Paid Posts

1. Create or edit a post in the editor.
2. Toggle the "Paid Content" option.
3. Set the price in your Pulse token (e.g., 100 $ALPHA).
4. Publish the post.

How Purchases Work

1. A reader visits your paid post and sees a preview.
2. They click "Unlock" and approve the token transfer in their wallet.
3. Upon confirmation, the full content is revealed.
4. The purchase is recorded on-chain and grants permanent access.

Pricing Strategies

• Tiered Pricing: Different prices for different content depths.
• Promotional Pricing: Lower prices for early adopters.
• Premium Content: Higher prices for exclusive or time-sensitive information.

Airdrops allow you to distribute tokens to your community, rewarding early supporters and building engagement.

Airdrop Types

• Farcaster Followers: Reward your Farcaster social graph.
• Token Holders: Reward holders of a specific token (e.g., existing community).
• PulseCast Subscribers: Reward users who subscribe to your profile.

Configuring Airdrops

1. During Pulse creation, enable the airdrop options you want.
2. For token holder airdrops, provide the contract address of the qualifying token.
3. The system automatically calculates eligible wallets and generates Merkle proofs.
4. Eligible users can claim their tokens from your Pulse's airdrop page.

Claim Process

Eligible users visit your Pulse's airdrop page, connect their wallet, and click "Claim" to receive their allocation. The claim is processed on-chain using Merkle proof verification for security and gas efficiency.

You can invite other users to collaborate on your Pulse, allowing them to create and publish content.

Adding Collaborators

1. Navigate to your Pulse settings.
2. Go to the "Collaborators" section.
3. Enter the username of the user you want to invite.
4. Click "Add Collaborator".

Collaborator Permissions

Collaborators can:

• Create new posts
• Edit their own posts
• Access the Pulse editor

Collaborators cannot:

• Modify Pulse settings
• Add or remove other collaborators
• Delete the Pulse
• Modify token or airdrop settings

Trading Category

Special tools for financial content creators:

• TradingView Integration: Embed live charts and snapshots directly from TradingView.
• DexScreener Charts: Embed real-time token charts from DexScreener.
• Multiple Charts: Add up to 10 charts per post.

Design Category

Tools for visual creators:

• Figma Embeds: Embed Figma designs directly in your posts.
• Multiple Embeds: Add up to 10 Figma files per post.
• Image Galleries: High-resolution image support for portfolios.

Music Category

Features for audio content:

• Audio Player: Native audio playback for uploaded tracks.
• Streaming: Stream audio directly within posts.

Blog Category

Enhanced writing tools:

• Rich Text Editor: Full formatting capabilities.
• Long-form Support: Optimized for articles and newsletters.

Track the performance of your Pulse and content through the dashboard.

Available Metrics

• Total Views: Aggregate views across all posts.
• Post Count: Number of published posts.
• Token Holders: Number of unique addresses holding your token.
• Total Earnings: Revenue from paid content purchases.
• Token Price: Current market price from DexScreener.
• Market Cap: Total market capitalization of your token.
• 24h Change: Price movement over the last 24 hours.